Big advertisers agree to settle FTC probe of alleged boycott against Elon Musk’s X, others
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- Apr 15, 2026
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Wednesday’s settlements with the FTC and eight Republican-led states require Dentsu, Publicis and GroupM to stop alleged efforts to set common brand safety standards, or use “exclusion lists” when placing ads.
The ad agencies did not admit or deny wrongdoing in agreeing to settle.
Florida, Indiana, Iowa, Montana, Nebraska, Texas, Utah and West Virginia joined the settlements.
Ad agencies Dentsu, Publicis and WPP did not admit or deny wrongdoing in agreeing to settle.
Christopher Sadowski
In a statement, Dentsu said it was committed to operating transparently, with integrity and in compliance with the law.
WPP said separately it was committed to giving clients unbiased advice on where to place ads. Publicis did not immediately respond to requests for comment.
Last June, the FTC approved Omnicom’s $13.5 billion purchase of rival Interpublic so long as the combined company did not conspire to steer ad dollars toward or away from platforms based on political content.
The merger closed in November.
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